Real estate listings with the words "open house" in the title attract interest from buyers in droves. But what is it about a real-estate open house that attracts so many buyers perusing listings online? In this article, we'll cover the benefits of having an open house and what you can do to get more visitors.
Open houses allow interested buyers to take their time looking at the house and surrounding property, rather than a shorter one-on-one appointment with a broker. With an open house, buyers might be more willing to go look at a house they were on the fence about whether to make an offer on. It gives them a chance to get their foot in the door without having to set up an appointment. They can gauge interest before moving forward.
Open houses draw in virtual lookers — people browsing the Internet who wouldn't have seen an ad for the house had it been shown privately. Open houses can also give homeowners and agents a chance to find out what their competition is offering and how it's being presented.
An added benefit is that all of this exposure can give the property a "curb appeal" buzz, which translates to an increased likelihood of getting a seller the full price when it comes time to sell. It creates momentum and attracts more buyers who may not have considered looking at that house before if it had been shown privately to just one or two people.If you're not sure whether to have an open house, ask yourself if you'd personally be interested in going to one. If yes, then it could be a great marketing tool for your listings and enhance business opportunities.